1
2
3
4
5
6
Snap-on is a leading manufacturer, and marketer of high-end tools and equipment for professional use in the transportation industry, including the automotive, heavy duty, equipment, marine, aviation, and railroad industries.
In this role, I’ve expanding our social media presence with increased campaigns, custom channels, and more hands-on social media interactions. I also developed new champaigns for product launches, industry partner programs, and multichannel B2B and B2C campaigns for promotions and sales.
Some of my daily tasks include monitoring social enganement, designing emails, social posts, packaging, and promotional items. I also write, direct, and edit new product videos and internal sales videos.
My work includes using multiple products from Adobe creative suite including Photoshop, Illustrator, After Effects, Premiere, InDesign, and Express.
I also use CRM tools like Social Blade, Hootsuite, and Meta Business to better target our digital campaigns to our target audiences.